EIF are launching Price It Right, a campaign for the whole illustration industry, on 26 March 2018 at the Bologna Children’s Book Fair.

The launch event will take place at 5pm at the Illustrators Survival Corner. The campaign focuses on illustrators and commissioners, with the aim of valuing illustration, supporting negotiation in pricing and increasing the understanding of pricing illustration across the industry.

• Builds on the success of ‘don’t work for free’ campaigns

• Values illustration

• Supports efficient negotiation

Through the campaign we will promote the main concepts across Europe, involving all Association members and individual illustrators. We will develop new resources on our websites. We will to raise the profile of the importance of pricing and illustration.

We invite all illustrators and commissioners to price your work right, and telling everyone about the campaign.
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