THESE RESOURCES ARE OPEN TO ALL
Resources on Price It Right – Pricing Basics and Negotiating Pricing are available
The Price It Right campaign supports illustrators and commissioners to be confident in pricing and negotiating work.
We know that effective negotiation takes place with clear and effective pricing and clarity on fees. This benefits both illustrator and commissioner.
Price It Right - The campaign
Illustration has a logical pricing structure, with commissioners paying for what they want (and not what they don’t need) with a licence. It’s a straightforward system, but one which needs to be clearly priced. If you are not sure about pricing – get in touch with the AOI, or use the pricing resources on our website.
Unpaid for copyright assignments, or blanket licenses lead to illustration being devalued and the licencing model being ignored. Over time this means illustration is an unsustainable career for individuals and the wealth of talent commissioners draw on evaporates.